Persuasion – Frank Herbert

A ruler must learn to persuade and not to compel… he must lay the best coffee hearth to attract the finest men… a good ruler has to learn his world’s language… it’s different for every world… the language of the rocks and growing things… the language you don’t hear just with your ears… the Mystery of Life… not a problem to solve, but a reality to experience… Understanding must move with the flow of the process.
Frank Herbert, Dune,  p. 30